Non-profit organization To Write Love On Her Arms and Skullcandy have joined together for their newly launched MOOD BOOST campaign. The campaign was created in response to the growing mental health crisis among Millennials and Generation Z.
Every month for the next 12 months, the campaign will spotlight a positive mood and look to lift our spirits with exclusive music artist content, insightful athlete content and limited-edition product/art bundles. Part of every bundle sale will benefit TWLOHA to help fund treatment and recovery for youth suffering from depression and addiction.
Individuals set to be part of this campaign include snowboarder Mark McMorris, skateboarder Jenn Soto, rapper Rico Nasty, indie-pop performer Gus Dapperton and many more.
“Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay to be honest, and those truths relate directly to mental health,” says TWLOHA founder Jamie Tworkowski. “We couldn’t be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost program.”
“The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide,” says Skullcandy Chief Marketing Officer, Jessica Klodnicki. “As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.”
