Two Door Cinema Club has released their new song “Once” ahead of the release of their new album, False Alarm, out this Friday, June 21st. Speaking of the track, Alex Trimble states:
“The phrase ‘once in a lifetime’ came out in conversation and I started questioning what does that mean anymore? When everything is captured on a camera or viewed through a screen, and if you can watch it a million times over, is it once in a lifetime?… There’s also this idea that you are a product, everyone’s building their brand.”
