Fritz Montana’s Kevin Logan recently blogged about the importance of knowing how to use social media as a musician. “Bands need to find the sweet spot of social media sharing where they can keep fans informed without being overbearing.” It’s awesome that bands can interact without being face-to-face, but in the words of Walter White, “tread lightly.” Check out the full blog below.
It doesn’t matter if you’re a student, parent, politician, or musician- you probably have a presence on social media. Is it healthy? Probably not. Is it helpful? Depends on who you are, and how you use it.
Musicians hold a special position in the normally vapid existence that is social media: we can directly interact with the supporters that make our success possible. No longer are bands restricted to interacting with fans at concerts, and we can consistently grow our listener base by utilizing the tools of websites such as Facebook, Twitter, and SoundCloud. But how should bands wield this unfathomed virtual power? VERY carefully.
Bands need to find the sweet spot of social media sharing where they can keep fans informed without being overbearing. DO: share information on band members, upcoming shows, backstage stories, etc. Fans want to feel included; they want their contribution to your band to be recognized. Take advantage of these opportunities to let your followers know how much you appreciate them! DON’T: be political, annoying, or use emoticons (the latter of which is a serious issue of mine…but that’s a different article). Remember that your expertise is MUSIC, so please refrain from posting your personal views on Duck Dynasty. Every post not related to your music risks decreasing your credibility (unless you’re a teenage pop star), so tread carefully and make sure what you’re about to say is a positive contribution.
It’s easy to abuse the power that comes along with a large fan base- but the pros do outweigh the risks. Never has it been so easy for bands to connect with other bands, future venues, and (most importantly) your fans! Just be sure to practice restraint.
