You’ve seen Stheartclothing’s booth at several rock festivals, you’ve seen it on your favorite bands and you’ve seen it all over the internet. But, what is Stheart and how did it start (pun intended)!? We caught up with owner Aaron Smith to find out the 411 and even had him choose his favorite designs!
Name and position in company: Aaron Smith / Owner
Location: Detroit, MI
Brand Name: Stheart
Stheart’s Story: Stheart (start) is the words “start” & “heart” put together. A word my brother came up with back in 2005 that I’ve never once second guessed. The word “start” meaning to do something, “heart”, meaning something you’re passionate about. Stheart is doing what you love & not letting life pass you by. It truly has developed into its own lifestyle & the meaning has progressed more & more over the years. After building the brand name locally in the Metro Detroit area, Stheart became available online in 2007. Since then Stheart has gone through many changes but the idea behind the brand & passion for what I do has only grown stronger. I feel like Stheart is just coming into its own and every day feels like a new beginning.
Reason you started your brand: There’s no one specific reason on why I chose clothing to be my job. I guess it was a mixture of artistic expression & not being satisfied with a lot of clothes that I had to resort to growing up. I love the entire process from marketing, sampling, working with customers, seeing how it makes them feel, and even sketching up new concepts. There is definitely an enormous amount of things to manage & work to constantly create, but with anything that requires a lot of hard work, the result can be very gratifying.
1) Basic Geace. This is a new take on an old design called “Geace” (peace + geese = geace). The goose comes from our logo that we interpreted into a peace sign. It’s just a staple piece that looks great and is about as wear-able as it gets.
2) Lightweight Rib Beanie. I love all of our rib/slouch beanies but the lightweight is one of my favorites & I find myself wearing it just about every day. A classic piece that comes in a variety of colors.
3) Great Minds. The saying “great minds think otherwise” is just something that has really stuck with me ever since it was brainstormed. It intertwines with the brand is so many ways & I feel it is a statement that can be worn proudly on your body.
Why people should check out your brand: I don’t know if everyone should wear our brand, but I do feel there is at least something for everyone within our line. I truly believe in the lifestyle behind the brand & you know when you’re wearing stheart that it stands for more than just fashion.
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